As things have progressively gone from bad to even more bad in regards to our country's current ecomonic climate, more and more marketers have begun to take notice. Less value is being placed on the benefits of a high-powered advertising buy, and more emphasis and resources are being directed toward building lasting and effective relationships with one's customers.
Forrester recently acknowledged this trend in a post that focused on social media's ability to remain "recession resistant" in spite of the fact that most other current economic news and spending trends have been less than stellar. Included in that report is this following pie chart, which is a great representation of the post's main point: Image may be NSFW.
Clik here to view.
These survey results, taken from the responses of 114 marketing professionals, help us confirm that more and more people are starting to grasp an idea that we've felt strongly about all along-- the idea that social media is a great place to invest time and resources for a big impact at the bottom of the customer funnel, as it helps brands better connect with, understand, and engage their target customers for the long term.
Apparently, it's becoming a pretty popular idea.
Clik here to view.
These survey results, taken from the responses of 114 marketing professionals, help us confirm that more and more people are starting to grasp an idea that we've felt strongly about all along-- the idea that social media is a great place to invest time and resources for a big impact at the bottom of the customer funnel, as it helps brands better connect with, understand, and engage their target customers for the long term.
Apparently, it's becoming a pretty popular idea. 