Commitment:
Don’t just post a profile—social media is not a set-it-and-forget-it realm. Get involved in your network, and make it a part of your routine.
Connections:
The more connections you can forge, the more powerful you’ll be online. This is true for corporate and personal brands.
Content:
Share helpful, useful, and interesting information as much as possible. People will better understand you and your goals this way.
Commentary:
Applaud others. Thank those who help you. Give hat tips and re-tweets and leave comments on blogs. Critic carefully. Question things that puzzle you. You’ll further integrate yourself into the fabric of the conversation(s).
Character:
Remember that Google never forgets, and use that to you advantage to shape your reputation.
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